2015 Agency Elite Awards: Media Relations
Co-winner: Cohn & Wolfe—Reigniting America's "Do-It-Yourself Spirit: The Valvoline Reinvention Project Car culture in America is at a crossroads. The “do-it-yourself” spirit once handed down from...
View Article2015 Agency Elite Awards: Nonprofit/Association
Winner: Coburn Communication—AARP: Boomers@50+ Initiative As the youngest members of the influential Boomer generation turned 50 in 2014, Coburn Communication worked closely with AARP to devise a...
View Article2015 Agency Elite Awards: Product Launch
Winner: Kaplow Drives Conair's Most Successful Product Launch of All Time Kaplow’s launch of the Curl Secret generated so much consumer excitement that the product sold out at retailers across the U.S....
View Article2015 Agency Elite Awards: Promotion of Firm (Marketing, Advertising, PR)
Winner: Makovsky & Company Inc. Makovsky’s promotional efforts were driven by a vital strategic question: How does a $13 million PR consultancy secure a place at the table in a marketplace...
View Article2015 Agency Elite Awards: Public Affairs
Winner: Davies Public Affairs When one of the nation’s largest producers and transporters of energy came to Davies with a very sticky problem, the firm jumped to action. For 20 months a major national...
View Article2015 Agency Elite Awards: Publicity
Winner: RockOrange—Cotton's 24 Hour Runway Show Sets Guinness World Record At the beginning of 2014, Cotton Incorporated challenged RockOrange to help elevate its signature program, Cotton’s 24-hour...
View Article2015 Agency Elite Awards: Reputation Management
Co-winner: DStreet—Creating Economic Opportunity in Rural America with Farm Credit The Farm Credit System is a nationwide network of borrower-owned lending institutions. In its nearly 100 years of...
View Article2015 Agency Elite Awards: Website
Winner: 70kft In 2014, Dallas-based integrated brand communications agency 70kft set out to revitalize its website and better represent the company’s new brand and expanded service capabilities. In...
View ArticlePR News Announces Winners of 2015 Agency Elite Awards
PR News recognized the winners and honorable mentions at its 2015 Agency Elite Awards luncheon at the Marriott Marquis in New York's Times Square on October 27, 2015. | MORE »The post PR News...
View ArticleHow an Agency and its Partner Turned a New Product Into a Best Seller
Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared. | MORE »The post How an Agency and its Partner Turned a New...
View Article2015 Top Places to Work in PR: U.S. Coast Guard
The U.S. Coast Guard’s digital communications are years ahead of other government agencies, which is in large part due to the efforts of Lt. Stephanie Young—who was recognized as a 2014 PR News Social...
View Article2015 Top Places to Work in PR: United Nations Foundation
The United Nations Foundation, the charitable arm of the United Nations, has launched programs that have focused on issues like sustainable development, technology, women and girls, climate change and...
View Article2015 Top Places to Work in PR: American Heart Association
The American Heart Association combines communications with a good cause, and its PR work is one of the main reasons the nonprofit has been so successful since its founding in 1924. The organization’s...
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